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Alain Giguère

Alain Giguère President CROP Inc CROP is one of the country’s leading marketing research and opinion survey firms servicing clients in the private and public sectors. Hired by CROP in 1981 as a project director and...
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Still Time to Enter: BMO Team of the Week

Passion for the sport of soccer. Teamwork. Self-confidence. Exemplary work ethic. Commitment. Responsibility. Respect. Compassion. Civic-minded. All key attributes of BMO Team of the Week. Does your team have what it takes?...
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Lesson 5: The Right Activation Makes a Difference

Lessons Learned in 2011: Canadian Sponsorship Landscape Study Sponsorship activations saw a slight rebound in 2010 as indicated in the 2011 Canadian Sponsorship Landscape Study. Significant changes in activation spending...
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Give Your Everything

On Monday I was privileged to play a very small part in the Toronto launch of the Canadian Olympic Committee’s new brand campaign. Sown from the creative blood, sweat and tears of the COC’s Derek Kent, Rob Pashko and...
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Best Behaviour

Marcello Pizzeria was the place. April 20th was the date. Noon was the time. My guest? Anonymous. In hindsight, I did not arrange this luncheon to be secretive, clandestine or remotely mysterious. It was simply an...
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Lesson 4: Where the Money Goes

Lessons Learned in 2011: Canadian Sponsorship Landscape Study Sponsorship marketing investment in 2011 was relatively unchanged from 2010. Cash represented 83 per cent of investment, with in-kind product at nine per cent and...
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It’s not a run. It’s not a walk. It&#...

On Thursday, May 31st, 2012, corporate Toronto will shed their suits and don their toughest adventure gear. Participants will join forces to compete in the Capital One Race for Kids National Kick-Off Event. The Kick-Off...
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Someone Like Emma

Mark Monahan, Executive Director of the Ottawa Bluesfest — *ahem* the RBC Royal Bank Bluesfest — had a lot to sing about on Tuesday night. Horrible music pun, I know. I should have toned it down. Especially since he is...
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