Paralympic Swimmer Makes Waves for the Movement
Posted on Mar 02, 2010 by Christine Hogg, Forum Staff | Comments: 1Send this to a friend
After I met Stephanie Dixon for a phone interview last week, the slogan "With glowing hearts" resonated on a new, meaningful level for me. Born with one leg, Stephanie is recognized as one of the best swimmers with a disability in the world. A deserving reputation indeed, this heralded achievement should not overshadow her drive, leadership, and tenacious spirit for the Paralympic movement. That’s what I came to admire most about Steph.
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I witnessed a lot of interesting marketing at the Olympics during my visit, and one that jumped out at me was VISA.
Their "Go World" campaign is a powerful example of a truly integrated campaign. But it stands out because it was built on a beautiful piece of creative.
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Online Travel Forum for Delegates
Posted on Feb 22, 2010 by The Forum Team | Comments: 1Send this to a friend
Have you made your travel arrangements to Whistler for the 2010 Canadian Sponsorship Forum?
The Forum Team wants to make getting there as easy and stress-free as possible for all of our delegates. In addition to the helpful tips we have provided you on the Travel Information page of our website, we have dedicated a space on our Canadian Sponsorship Forum blog where delegates can leave comments, questions and connect with each other to facilitate their own arrangements.
We encourage you to make this your forum for communications with other delegates!
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Green Olympian, Red Canadian
Posted on Feb 16, 2010 by Mark Harrison | Comments: 0Send this to a friend
Being a rookie Olympic visitor I am somewhat concerned that there isn’t much I can put into this blog you haven’t read twenty times over. But in the midst of an 11-day visit to the Games, I will do my best to describe my introduction to the Olympic spirit.
The spirit is everywhere and it is like nothing I have ever felt before. Not during a Final Four or Super Bowl or Wimbledon. While I'm not the most traveled person in the world, I have attended all of those events live. I used to think the Final Four had the most amazing sports atmosphere. It is amazing, but the scale of the Olympics is on another dimension.
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I didn’t pretend to know who Brian McKeever is, until recently.
In fact, my exposure to Paralympians really only began a few years ago when we started planning to have the 2010 Canadian Sponsorship Forum in Whistler, during the Games.
But over the past few months I have been gradually becoming more immersed in the incredible story of Brian McKeever. Even more so recently when I opened my Globe & Mail to see the full-page Vitamin Water ad triumphing his accomplishments. Only then I realized Brian McKeever would be one of the biggest stories of the year.
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It was my birthday the other day.
Thanks to the seventy-eight people who wrote on my Facebook wall with greetings. Unfortunately I only know seven of them. Guess in this social media crazed world I am not supposed to admit I have Facebook friends I don’t know, but do the math…
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Resolutions to Last a Decade
Posted on Jan 11, 2010 by Marl Harrison | Comments: 0Send this to a friend
Turns out I was wrong. I gave everybody a rousing speech about having an amazing decade, and it’s not even the start of the new decade. Seems the decade starts with “1”. Like “2011”. Hmmm… that’s pretty embarrassing.
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Everybody Loves a Top 10 List
Posted on Dec 21, 2009 by Robert Landsmann | Comments: 0Send this to a friend
It started the day after primitive man made the first cave painting 32,000 years ago. It was made famous by The Late Show with David Letterman. The Top 10 List is now an indispensable tool of MSN and other news sites for capturing readers’ attention. As a continuation from our last blog entry on the current social media trends affecting public relations, I will countdown Fantail Communications’ own Top 10 List on ways to maximize PR returns in today’s news environment.
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What a weird December.
The Leafs are winning. The Steelers are flailing. Tiger’s “Woods” are finding the sweet spot…in more ways than one.
It’s been a weird year. Twelve months ago the sky was falling. Today? Never been busier. Never.
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Yes, I know the Saskatchewan Roughriders lost the Grey Cup. I was there. I've replayed the last play in my mind at least 13 times.
I'm not usually a Roughriders fan. I prefer the two word riders. You know the Ottawa kind? But last I checked the CFL schedule, they have a bye week or decade until 201X? So when I was invited by the league (thanks again Mr. Commish & Mr. SVP for the hospitality) to enjoy the festivities in Calgary, the easy thing to do was to jump on the Green bandwagon.
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