I didn’t pretend to know who Brian McKeever is, until recently.
In fact, my exposure to Paralympians really only began a few years ago when we started planning to have the 2010 Canadian Sponsorship Forum in Whistler, during the Games.
But over the past few months I have been gradually becoming more immersed in the incredible story of Brian McKeever. Even more so recently when I opened my Globe & Mail to see the full-page Vitamin Water ad triumphing his accomplishments. Only then I realized Brian McKeever would be one of the biggest stories of the year.
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It was my birthday the other day.
Thanks to the seventy-eight people who wrote on my Facebook wall with greetings. Unfortunately I only know seven of them. Guess in this social media crazed world I am not supposed to admit I have Facebook friends I don’t know, but do the math…
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Resolutions to Last a Decade
Posted on Jan 11, 2010 by Marl Harrison | Comments: 0Send this to a friend
Turns out I was wrong. I gave everybody a rousing speech about having an amazing decade, and it’s not even the start of the new decade. Seems the decade starts with “1”. Like “2011”. Hmmm… that’s pretty embarrassing.
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Everybody Loves a Top 10 List
Posted on Dec 21, 2009 by Robert Landsmann | Comments: 0Send this to a friend
It started the day after primitive man made the first cave painting 32,000 years ago. It was made famous by The Late Show with David Letterman. The Top 10 List is now an indispensable tool of MSN and other news sites for capturing readers’ attention. As a continuation from our last blog entry on the current social media trends affecting public relations, I will countdown Fantail Communications’ own Top 10 List on ways to maximize PR returns in today’s news environment.
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What a weird December.
The Leafs are winning. The Steelers are flailing. Tiger’s “Woods” are finding the sweet spot…in more ways than one.
It’s been a weird year. Twelve months ago the sky was falling. Today? Never been busier. Never.
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Yes, I know the Saskatchewan Roughriders lost the Grey Cup. I was there. I've replayed the last play in my mind at least 13 times.
I'm not usually a Roughriders fan. I prefer the two word riders. You know the Ottawa kind? But last I checked the CFL schedule, they have a bye week or decade until 201X? So when I was invited by the league (thanks again Mr. Commish & Mr. SVP for the hospitality) to enjoy the festivities in Calgary, the easy thing to do was to jump on the Green bandwagon.
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Social Media - Who needs it?
Posted on Dec 03, 2009 by Robert Landsmann | Comments: 0Send this to a friend
Uh, all of us marketers do. They say there are only two certainties in life: death and taxes. I’d like to think one more should be added: marketing using social media. Its meteoric rise as a targeted marketing channel is changing the marketing landscape so rapidly that marketers are constantly catching up to its development. For public relations professionals, we must now think as everyone as a potential source for disseminating information about companies and their products and services. The traditional PR model is no more and a new one is developing. Here are Fantail Communications’ observations on the biggest media trends affecting the planning of a PR program.
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I love Steve Jobs.
You’re the second group of people I have said that to this week. The first was my staff. I am sure they could have lived without the details.
Seems like Fortune loves Steve Jobs as well, based on the fact they named him CEO of the Decade in their last issue.
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Nine hundred members of the Canadian sports community invaded Vancouver last week for the Petro-Canada Sport Leadership Conference, put on by the Coaching Association of Canada.
The purpose of the conference is to support the development of Canada as a leading sports nation. It is a collaboration of the major sports organizations in this country and supported by blue chip sponsors. The conference was sold right out; a credit to the event quality the CAC has produced the past few years, buffeted by the energy of 2010.
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Last week I went on a short but poignant field trip with my six year-old and a few of his Cub pack mates.
Since they were heading downtown, I decided to help the pack leaders keep track of these rascals, given they were going to travel by subway. Turns out they really didn’t need me. Attendance was down due to the variety of ills flying around. I was short one myself, my older cub home battling a withering flu. But if you believe in all things happen for a reason, this might have been one of those nights.
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