| The Canadian Paralympic Committee |
The 2010 Canadian Sponsorship Forum is very proud to partner with the Canadian Paralympic Committee as it prepares to host the world. The 2010 Canadian Paralympic Team will strive to achieve a best-ever top 3 country ranking in Vancouver. Established as a non-profit, charitable organization, the Canadian Paralympic Committee is responsible for developing and growing the Paralympic movement in Canada.
The CPC strives to empower persons with physical disabilities through sport, at all levels, and the 2010 Paralympics will be the largest event of its kind in Canada. The Canadian Paralympic Committee (CPC) was created in 1981 to grow & promote the Paralympic Movement in Canada. Composed primarily of national sport organizations and funded equally by corporate Canada and the federal government, CPC develops and delivers award winning programs & services increasing the general public's awareness of Paralympic sport, facilitating Canadians with physical disabilities sport participation and preparing Canada’s best Paralympic athletes to Paralympic Games.
| Institute for Sport Marketing |
Laurentian University’s School of Sports Administration (SPAD) started a unique project in 2001 to analyze Canadian sport, recreation and physical activity funding. Committed to the development of the sport system, Royal Bank Financial Group, Pepsi-QTG, Frito Lay, Toronto Blue Jays, Ottawa Senators, Montreal Alouettes and IMG joined with the federal and Ontario government to support the activities of the Institute for Sport Marketing (ISM). The ISM Founding Partners committed $505,000 plus $75,000 VIK through June 2006 in the initial contract phase.
Background
Dr. Robert Wanzel (Founding Chairman, SPAD) created the Institute for Sport Marketing after discussion with sport system professionals revealed that a needed Canadian database of sport marketing/sponsorship statistics did not exist. Canada has many examples of successful corporate partnerships with sport but detailed information and the trends for the Canadian sport marketing/sponsorship industry require further research. The sharing of results is necessary to expand the pool of Canadian corporations that understands the value of investing in sport as an effective business strategy.
ISM Results
- Conducted funding research surveys with national and provincial sport governing bodies.
- Hired Dr. Cantelon, Queen’s University, and Dr. Seguin, University of Ottawa, to develop over 100 sponsorship case studies.
- Partnered with the Conference Board of Canada to survey Canadian business companies on sport sponsorship and then recently created and delivered an invitation-only Summit on the State of Sport Sponsorship in Canada in Toronto.
| TrojanOne |
Founded in 1991 and with offices in Montreal, Vancouver, Calgary and Toronto, TrojanOne is a leader in the business of delighting consumers through the creation and delivery of innovative and meaningful consumer brand experiences.
With a view to interacting with consumers where they work, live and play, TrojanOne’s full scope of Integrated Brand Activation services includes event, sport, mobile, entertainment and promotional marketing as well as promotional marketing consulting and creative services.
Working closely with our clients, such as Nike, Hbc and the Calgary Stampede, we create, develop, staff, execute and evaluate regional and national programs aimed at elevating our clients, products and services in the hearts and minds of targeted consumers living in communities across North America.
For more information on how TrojanOne can help you find the solutions your brand needs, contact Mark Harrison at 416-920-5191 or mark.harrison@trojanone.com
