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Partners

Presenting Partner

TrojanOneTrojanOne’s mission is simple: to get our clients promoted. Originally founded as Trojan Sports Marketing in 1993, the agency began with a focus on grassroots and community.

In 2003, the company expanded its services to include new offerings for clients in marketing communications, sponsorship consulting, brand activation, consumer-based event management and experiential marketing.

TrojanOne has since become known as experts in Integrated Brand Activation. Leveraging consumer passions, we strategically connect and implement the best channels to create innovative programs that deliver on objectives. We work with a diverse scope of blue chip brands and properties to build programs rooted in sports, entertainment and cause platforms that resonate with consumers and create memorable brand experiences. With company headquarters in Toronto and offices in Vancouver, Calgary and Montreal, TrojanOne is able to execute national activations alongside community grassroots campaigns.

Host Event

The Just For Laughs Festival presented by Videotron in association with Loto-Quebec brings all things funny to Montréal audiences, treating over 2 million spectators each summer to a star-studded selection of industry heavyweights, award-winning performers and internationally renowned comedy stars. Founded in 1983 by Gilbert Rozon and now the world’s largest and most prestigious comedy affair, the Just For Laughs Montréal Festival, celebrated its inaugural year 29 years ago.

In 2012, Just For Laughs will yet again, transform the streets of Montréal into a comedy wonderland for the biggest and best festival to date in a grand-scale celebration of its 30th Anniversary.