Canadian Sponsorship Landscape Study Provides Primary Industry Data
Commissioned by the Canadian Sponsorship Forum and the Sponsorship Marketing Council of Canada (SMCC), the Canadian Sponsorship Landscape Study provides an in-depth report on the past, current and future state of the Canadian sponsorship industry. This alliance leverages the partnersʼ respective reach and ensures the most extensive report on the Canadian sponsorship industry to date.
With a survey conducted by the Institute for Sports Marketing (iSM) and supported by IMI International, the Canadian Sponsorship Landscape Study explores research from hundreds of sponsors, agencies and properties. It provides the most comprehensive information on the scope, scale and trends of Canadaʼs sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. Led by Dr. Norm OʼReilly of Syracuse University and Benoit Séguin of The University of Ottawa – both of whom are affiliated with ISM – the Study is a big draw for delegates at Canadaʼs leading sponsorship conference, the Canadian Sponsorship Forum.
“The Canadian Sponsorship Landscape Study and the Forum itself should not be missed by anyone engaged in Canadaʼs sponsorship and marketing industry,” said Dr. OʼReilly. “It is essential for us as marketers to be on top of the most up to date industry information. Gaining an understanding of the Canadian sponsorship landscape will provide delegates with key information to identify business opportunities and how to maximize those opportunities. Itʼs an investment that will grow your business.”
A key element of the 2010 Canadian Sponsorship Landscape Study was taking a special look into how the sponsorship industry was affected or influenced by the Vancouver 2010 Games in Canada and what the future holds for the industry following the Games.
With the 2011 Canadian Sponsorship Landscape Study’s release, 2011 Canadian Sponsorship Forum delegates will have an exclusive first-look into the future of the Canadian sponsorship landscape. 2011 will see the examination of post-Olympic sponsorship and a forecasting of the sponsorship landscape with the impact of the upcoming Toronto 2015 Pan American Games.
For more information contact:
Christine Hogg
Coordinator, Sponsorship and Marketing Consulting
TrojanOne
10 Alcorn Avenue,
Suite 101
Toronto, ON
M4W 3A9
Tel: (416) 355-2684
Fax: (416) 920-7408
christine.hogg@trojanone.com
