Canadian Sponsorship Forum Xperience

There are conferences that talk about sponsorship and experiential marketing, and then there are those that live it. Through the years, we’ve upped the ante on our speakers. We’ve introduced innovative session formats to facilitate bolder discussions. We’ve expanded beyond our original focus by broadening geographic and content reach. But we’ve always been about more than just talking about sponsorship and experiential marketing – we’ve always been about experiencing it, embracing it in every planned and unplanned moment of Canadian Sponsorship Forum.

We continue to be the conference that partners with Canada’s biggest and most valued sponsorship properties. We continue to engineer unique networking experiences that forge real relationships. We continue to bring speakers that challenge the industry and celebrate audacious ideas. That’s the Canadian Sponsorship Forum Xperience.

This Year’s CSFX

Over the course of three days, we’ll examine partnerships that move mountains, activations that turn consumers into brand evangelists, and events that become lifetime memories. Each day will feature a way of thinking, which, when combined, create for extraordinary brand impressions. Choose the day that speaks to your role, or attend all three to be immersed in the full spectrum of CSFX speakers and networking events to ultimately spark your next marketing move.


  • From sponsorship valuation to asset negotiation, from objectives through to metrics setting, from consumer research to brand planning, and every insight-driven and strategic-thinking place in between, CSFX16 has you covered. Our Strategy speakers will share how they’ve dug deep to find decision-driving insights, developed impactful partnerships, and more.


  • Unsure of how to recognize your next great idea? Confused by the ever-expanding technologies brands use in their activations? Wondering how to set up the right teams and processes most conducive to creative thinking?  Hear from the out-of-the-box thinkers who have put pen to paper (or finger to trackpad) to create the unexpected brand expressions that wowed consumers and industry veterans alike.


  • At the end of the day, it takes a man or woman of action to make an idea come to life. This is the day for executional excellence. Learn how to activate your partnerships on-the-ground, integrate all of your engagement ideas into one cohesive execution, evaluate your programs with thorough measurement and reporting, and ensure that at the end of the day, you deliver on your brand or partnership promise.

National Basketball Association

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories.

NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America.  The NBA is the No. 1 professional sports league on social media, with more than 820 million likes and followers globally across all league, team, and player platforms.

Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed more than 3 million hours of hands-on community service, and created more than 915 places where kids and families can live, learn, or play.

65th NBA All-Star

The NBA takes a mid-season break each year to showcase and recognize its star players in a weekend-long festival of events. In 2016, Toronto will set NBA All-Star history – becoming the first host city outside the US and CSFX delegates will be there to experience the action. Toronto will be the epicentre of the NBA All-Star, featuring the BBVA Compass Rising Stars Challenge, NBA All-Star Celebrity Game, NBA All-Star Practice, and the NBA All-Star Game featuring 24 of the league’s best players. This is your chance to witness some of the world’s best athletes, biggest brands, and boldest marketing ideas.

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