The Canadian Sponsorship Forum travels the country, with a new destination each year showcasing the best in Canadian sponsorship stories.
CSF 2013 is not to be missed by anyone working in Canada’s sponsorship industry. Not only will you hear our most accomplished sponsorship professionals speak, you will also learn about major Canadian sponsorship success stories and have ample opportunity to network with the leading sponsorship marketing minds in the business today. The entire sponsorship community — agencies, properties, researchers, educators, suppliers and corporate Canada — are connecting and re-connecting in Saskatoon, May 24-26, 2013, at the MasterCard Memorial Cup.
The 8th edition of the Canadian Sponsorship Forum returned to Montréal, Québec July 25-27, 2012 to share in the 30th anniversary celebration of the Just For Laughs Comedy Festival. Over 300 from Canada’s sponsorship and marketing community gathered to learn, share, network, get inspired — and have a few laughs.
CSF 2012 featured our largest speaker roster yet as we explored the theme of “The Passion Paradigm.” Passion is often leveraged as the inspiration and driving force behind successful sponsorship programs, and delegates saw this passion unfold firsthand as they laughed and learned, absorbing all they could from a variety of sessions that showcased Headliners, Main Stage Presenters, Spotlight Sessions, Panels, and new to the Forum format, ‘Open Mic’ Roundtables. Headliner Marc Kielburger of Free The Children and Me to We wrapped up the Forum with an inspiring and passionate speech on empowering lives and building a youth movement.
Networking events provided delegates with the opportunity to connect and re-connect with their colleagues. Events included a dinner reception at North America’s oldest inn, and an afternoon spent at Just For Laughs, featuring a behind-the-scenes rehearsal viewing, a VIP dinner on the festival grounds, and an evening of laughter at The Muppets All-Star Comedy Gala.
Click here to download the CSF 2012 Delegate Guidebook.
Partnering with Octane Racing Group Inc., the Canadian Sponsorship Forum crew raced into Montréal in June 2011 for the Formula 1 Grand Prix du Canada. Delegates got their motors running and hit the road for a thrilling joyride as the heart of Montréal throbbed from sunrise to sunset and beyond, to the rhythm of the city’s busiest weekend of the year.
Taking in lessons on how to rev up your ROI by day, and exploring everything Canada’s most vibrant city had to offer by night, delegates roared through an agenda unlike any other. From keynote presentations and ROI sessions, to strategy workshops and unparalleled networking opportunities, delegates of CSF 2011 learned, networked and shared ideas with the industry’s top decision makers and thought-leaders.
Over 300 of Canada’s sponsorship marketing community participated in an educational and action-packed weekend experience of a lifetime. Highlights included learning how the internationally renowned men’s health charity came to be, from Mr. Movember himself, Adam Garone; getting an insider’s look at the Formula 1 Grand Prix with a private track tour; and enjoying prime seating in a private VIP tent at the legendary race.
Click here to download the CSF 2011 Delegate Guidebook.
In March 2010, we descended on the majestic mountains of Whistler, BC to join our partners, the Canadian Paralympic Committee, for the final weekend of the Vancouver 2010 Paralympic Winter Games.
Themed “Building Sponsorship Equity”, CSF 2010 immersed delegates in a comprehensive agenda that featured 40 industry minds talking about what they know best. The CSF 2010 format included the introduction of new learning platforms such as, the hands-on Business of Sponsorship tutorials, moderated discussion rooms and interactive strategy sessions.
Networking events featured an enthralling trip up the gondola to the peak of Whistler Mountain for a dinner reception at the Roundhouse Lodge; a live Alpine Ski Visually Impaired Medal Event; watching the Sledge Hockey Final from the IPC House; and the grand finale of the Paralympic Games Closing Ceremony.
Not only did we take delegates inside the Games –16 Paralympic athletes joined us to share inspirational stories and mingle with delegates for a truly authentic Canadian event. A surprise appearance and moving speech by John Furlong, CEO of VANOC, topped off CSF 2010, taking the empowering impact of Forum to new heights.
Click here to download the CSF 2010 Delegate Guidebook.
The 2009 Forum ventured into Quebec for the first time and partnered with Quebec City’s Winter Carnaval — one of the premier sponsorship events in Canada and the largest event of its kind in the world. Embracing the theme of “Storytelling” throughout CSF 2009, we treated delegates to an outstanding agenda of speakers and industry professionals, along with some terrific networking events that included a visit to the world-renowned Ice Hotel and VIP treatment to enjoy the pageantry of the Carnaval Night Parade.
Click here to download the CSF 2009 Conference Agenda.
In 2008, Canadian Sponsorship Forum delegates were placed directly in the middle of international hockey hysteria as the World Hockey Championships came to Halifax for the Qualifying Rounds. Aside from the learning sessions and networking with colleagues, delegates had a chance to tour Alexander Keith’s Brewery, enjoyed a reception at historic Pier 21 hosted by the Canada Games Council, met Canada’s first lady of hockey, Hayley Wickenheiser, and watched Team Canada take on Team USA in a hard fought win that the boys pulled out in the final minute of the game.
Click here to download the CSF 2008 Delegate Guidebook.
CSF 2007 set up shop at the Toronto International Film Festival, the world’s largest public film festival. It wasn’t all hard work. Delegates schmoozed at the ET Canada Studio Lounge; met Oscar-nominated Director, Deepa Mehta; saw private screenings of Canadian short films; enjoyed a private VIP reception and showing of George Clooney’s new movie; were shocked by a surprise stunt performance; and attended the official Closing Night Gala and Afterparty at Harbourfront.
Click here to download the CSF 2007 Conference Agenda.
In 2006, we descended upon Calgary for the biggest outdoor show on Earth. The Calgary Stampede was our host and between speaker presentations and learning sessions, delegates enjoyed a trip to a private rodeo ranch in the foothills of the Rockies; a visit from the Stampede ringmaster on horseback; a VIP steak lunch ringside; and tickets to the opening ceremonies.
Click here to download the CSF 2006 Delegate Guidebook.
In 2005, delegates were treated to a unique CFL Grey Cup experience in Vancouver that included an appearance by the trophy itself; a behind the scenes tour of BC Place; a performance by Anthem singer Jully Black; Argo Cheerleaders and a ticket to the big game. All that, on top a sponsorship conference the likes of which Canada had never seen before.
Click here to download the CSF 2005 Conference Agenda.