I’m pumped! What an exciting time! And what a great privilege it is for me and my team at TrojanOne to host the 2013 Canadian Sponsorship Forum in partnership with the CHL and the MasterCard Memorial Cup.
We are building a tradition with the Canadian Sponsorship Forum and we are delighted to be taking a leadership role in creating and sharing the future of sponsorship by delivering the latest research, analysis and trends, while addressing the critical issues and hot topics that keep all of us up at night.
We are building a community of the brightest, best informed marketers and sponsorship people from properties, sponsors and agencies — all committed to staying on top of current trends, the critical issues and the future challenges that we all face. We are professionals dedicated to networking and sharing our knowledge with each other, so that we all become better at what we do. In this way, we’re building camaraderie – and that’s a part of building community.
Which leads me to the theme for this year’s conference: “Building Community.” We’ll explore the breadth and depth of this theme – everything from building local events from the ground up through grassroots engagements, building interactive communities of friends and followers online, taking programs nationwide, and going global. And we’ll show you how to leverage the impact of building community as you move forward with your programs.
We have an excellent roster of presenters lined up that will engage you, inform you, school you in best practices, share with you their war stories – the case histories, the wins, the losses, what went right, what went wrong. They will challenge you…inspire you…and motivate you to succeed!
I promise you that at the end of three full days, you will be exhilarated, exhausted, and spent. And you will have had the experience of a lifetime – not unlike the team that gets to hoist the MasterCard Memorial Cup.
On behalf of my team, I am honoured to invite you to join us May 24 – 26, 2013 in Saskatoon. Let the games begin!
Chair, Canadian Sponsorship Forum