Capitalizing upon soccer’s growing popularity in Canada, Canon Canada Inc. recently inked a deal to become a Primary Level Partner of the Canadian Soccer Association and its National Teams, and an Associate Sponsor of the Association’s Active Start Soccer Fests. The agreement also ensures Canon – a leader in digital imaging solutions – will be the official supplier of equipment for the Canadian Soccer Association.
“Soccer is the largest participatory sport in Canada and is the fastest growing sport in the country,” said Colleen Ryan, senior director of corporate communications, Canon Canada. “We are extremely proud to support all levels of soccer in Canada, from being a Primary Level Partner of the Canadian Soccer Association and the Canadian National Teams, to being an Associate Sponsor of the more than 150 Active Start Soccer Fests that take place across Canada between April and September every year.”
Soccer’s increasing popularity among youth is the focus of the Active Start Soccer Fests – youth development programs aimed at introducing the sport to kids.
With soccer becoming more prominent in the Canadian sport landscape in recent years, and this trend continuing with the hosting of the CONCACAF Women’s Olympic Qualifying tournament at BC Place in Vancouver, a partnership between Canon – a longtime supporter of soccer across the globe – and the Canadian Soccer Association makes perfect sense.
“Canon’s involvement in soccer around the world over the years makes this a natural fit for the Canadian Soccer Association,” said Peter Montopoli, general secretary, Canadian Soccer Association. “Having one of the world’s most valuable brands on board at the Canadian Soccer Association clearly illustrates that Canadians are embracing ‘the beautiful game’ and are committed to growing the game across the country.”
