Traffic-Stopping Debut...

Following its debut at the Las Vegas SEMA Auto Show, Hot Wheels® and GM Chevrolet – with help from integrated marketing agency TrojanOne – will be unveiling the Hot Wheels® Camaro® Concept for the first time in Canada at the 2012 Canadian International Auto Show. The Auto Show –...

Welcome to the 21st Ce...

The oldest loyalty program in Canada is being reinvented for the 21st century. After 54 years, Canadian Tire Money is going plastic with the launch of the Canadian Tire Money Advantage Card and keychain fob. The pilot for this program will launch in Nova Scotia on February 24, and the...

Not So Hidden Treasure...

There is an old poem, author unknown, which includes a key stanza by which I have always lived my life. It goes like this: Make new friends, But keep the old. One is Silver, The other Gold. I have tried to live most of my life and my career this way. Like any principle, it’s easier...

For You Mon Chéri…...

In the spirit of Valentine’s day, and because we know that nothing says “I love you” more than a chance to experience Canada’s premier sponsorship marketing conference, we thought we’d gift you with a loving reminder to take advantage of our early bird special! In 2012, the...

Nike High School Grand...

For Canadian high school track and field athletes, hard work and training is about to pay off! In May 2012, 312 young athletes will bring their best to Toronto, to compete in the Nike High School Grand Prix.  This past Monday, School Sport Canada – in a joint venture with integrated...

“Montreal”...

It’s a bit of an oxymoron, but lunching with Andy Nulman  is a gas. If you don’t know Andy Nulman, he is the über-charismatic president of the Just for Laughs Festival. It’s his second stint with JFL, the first starting after he was fired as a journalist at 23 and then in 15...

Canadian Tire NHL Juni...

The dream of skating on NHL ice came true this past weekend for some young hockey athletes at the inaugural Canadian Tire NHL Junior Skills™ National Championship, held in Ottawa during the 2012 2012 NHL® All-Star Weekend. The introduction of the Junior Skills™ Qualifying Events...

La Belle Ville: Someth...

Known as “Canada’s Cultural Capital,” Montréal is a city full of remarkable attractions. From its historic charm, to its bustling nightlife, La Belle Ville is sure to offer up a little something for everyone.  Whether you enjoy strolling through beautiful streets, visiting...

Intact Insurance and S...

In celebration of its 125th anniversary, Speed Skating Canada – in partnership with Intact Insurance – will launch the first ever Intact Insurance Day on Skates this coming weekend. The national grassroots event will take place in both Montréal and Toronto, and offer two days of free...

All-Star Weekend Rocks...

My apologies to Allstar Weekend for borrowing their URL to entitle my blog!  But it was the first title that popped into my mind, and I am too pooped to come up with something else, so I don’t give a poop if they don’t like it. Besides, I have no idea who this band is… Just...