Not Just a Conference....

The Canadian Sponsorship Forum is more than a conference.  It’s an experience. Bringing together industry professionals for the largest conference of its kind in Canada, is a huge feat; but making it not only relevant, but also memorable is what really counts.  It’s no secret that...

World Alzheimer’s Da...

Looking for a great cause to support while outdoors, active and surrounded by a scenic environment?  Well, the World Alzheimer’s Day Run For Heroes Marathon is sure to fit the criteria! Founded by Chris Uszynski, the marathon has raised over $100,000 over the past five years, changing...

CSLS Lesson 2: Follow ...

Lessons Learned in 2011: Canadian Sponsorship Landscape Study The 2011 Canadian Sponsorship Landscape Study demonstrated clearly that sponsorship’s proportion of overall marketing communication budgets continues to be strong despite overall marketing budgets declining over the last five...

Practice What I Preach...

Lately Reverend Harrison has been monopolizing the pulpit. With religious fervor, I have been sharing lengthy sermons to whatever congregational victim is within earshot. In some cases the congregation has been made up of my staff, my kids, their friends, my neighbours, my clients, my...

Youth Science Canada g...

This week Youth Science Canada announced a three-year joint sponsorship by Research In Motion (RIM).  RIM will now be the lead sponsor for the Canada-Wide Science Fair – YSC’s flagship program recognizing Canada’s top 500 science students and their projects.  RIM’s...

Yonge-Dundas Square to...

Capital One Race for Kids is making everyone feel like a kid again with its media launch next week.  Promoting this first-ever national fundraising event for Boys and Girls Clubs of Canada, the Media Launch Event offers onlookers and media the opportunity to participate in a midday...

Forum: You Plan on Goi...

As you know, the 2012 Canadian Sponsorship Forum is fast approaching!  Running from July 25-27, this year’s Forum offers delegates tangible takeaways on how to transform passions into profit, in turn maximizing ROI across sponsorship marketing platforms.  All this in addition to...

Lessons Learned in 201...

Lesson 1: Building Sponsorship Takes Time  Successful sponsorship marketing takes commitment and an appropriate investment of time for a company or property to build and nurture well-aligned and mutually beneficial relationships. Of the participants from the 2011 Canadian Sponsorship...

Perfect Lie...

I hate golf. I hate playing it. Hate watching it on TV. Hate how long it takes. Hate how bad I am at it. Hate how much it costs. Hate that everyone in my industry is better at it than me. Candidly, if you ever played with me you may come to believe that golf hates me even more. I swing...

easyhome and 7-Eleven ...

This week, Boys and Girls Clubs of Canada (BGCC) announced that easyhome Ltd. and 7-Eleven Canada have signed on as national checkpoint sponsors for BGCC’s first national fundraising event – Capital One Race for Kids. The partnerships will see both easyhome Ltd. and 7-Eleven...