Cocoon Branding Inc., as part of their pro-bono partnership with The Rainbow Society – a Manitoba-based charity that seeks to fulfil the dreams of children with life-threatening illnesses – recently rebranded the entire organization, now known as The Dream Factory. In order to offer some key insights into the rebranding, Cocoon has released a video featuring Cocoon president Kyle Romaniuk, himself a childhood cancer survivor.

With the overall theme of ‘Kids deserve to get carried away’ in mind, Cocoon consulted with various stakeholders to strategically develop the new brand and, in order to better reflect both the changes and company mission, made the decision to rename the organization as well.

 “It feels great to give back to an organization that had such a positive impact on my own childhood,” said Romaniuk. “I hope the donation of our services enables the organization to help even more dream kids and their families.”