Please click here to download the Canadian Sponsorship Forum 2011 agenda
| Thursday, June 09, 2011 | ||
|---|---|---|
| 2:00 PM - 7:00 PM | Registration | |
| Friday, June 10, 2011 | ||
| 8:00 AM - 5:00 PM | Registration | |
| 11:30 AM - 1:30 PM | Lunch | |
| 1:30 PM - 1:40 PM | Announcement | Opening Ceremonies |
| 1:40 PM - 2:00 PM | Keynote | Start Your Engines: Rev Up Your ROI Mark Harrison, TrojanOne |
| 2:00 PM - 2:45 PM | Case Study | Home Game Advantage: The Impact on Paralympic Partnerships Henry Storgaard, Canadian Paralympic Committee |
| 2:00 PM - 2:45 PM | ROI Session | Listen, Measure & Engage in Social Media David B Thomas, Radian6 |
| 2:00 PM - 2:45 PM | ROI Session | From Start to Finish: Strategic Approaches to Sponsorship ROI David Corelli, TrojanOne |
| 2:45 PM - 3:00 PM | Break | |
| 3:00 PM - 3:45 PM | Case Study | A Taste of Sponsorship: How AMEX Achieved ROI from Local Food Festivals David Barnes, American Express |
| 3:00 PM - 3:45 PM | Strategy Workshop | Stop Thinking With Half a Brain: Rediscover Your Creative Side Chuck Phillips and Kyle Romaniuk, Cocoon Branding |
| 3:00 PM - 3:45 PM | Strategy Workshop | Around the Bend: A Look at What’s Ahead in Digital Media Mark Stewart, TrojanOne |
| 3:45 PM - 4:45 PM | Keynote | Research: The Key to Maximizing Your ROI Don Mayo, IMI International |
| 4:45 PM - 5:00 PM | Announcement | Invitation to join the F1 Track Tour, Private Cocktail and Dinner Reception |
| 5:00 PM - 5:00 PM | Sessions End | |
| 6:00 PM - 7:00 PM | Transportation | From Delta Centre-Ville to Circuit Gilles-Villeneuve |
| 7:00 PM - 7:30 PM | Networking Event | F1 Track Tour and Photo Opportunity |
| 7:30 PM - 7:45 PM | Inside the Grand Prix | Welcome to Montréal and the Circuit Gilles-Villeneuve François Dumontier, Octane Racing Group Inc. |
| 7:30 PM - 9:30 PM | Networking Event | Private Cocktail and Dinner Reception Sponsored by The Media Merchants |
| 9:30 PM - 10:30 PM | Transportation | From Circuit Gilles-Villeneuve to Delta Centre-Ville |
| Saturday, June 11, 2011 | ||
| 7:45 AM - 4:00 PM | Registration | |
| 8:00 AM - 9:00 AM | Breakfast | |
| 9:00 AM - 10:00 AM | Keynote | Fifth Annual Canadian Sponsorship Landscape Study Norm O’Reilly, University of Ottawa & TrojanOne |
| 10:00 AM - 10:45 AM | ROI Session | What’s It All Worth?: Measuring Return on B2B Investment Ian MacGillivray, Oomph! Events |
| 10:00 AM - 10:45 AM | Strategy Workshop | The Final Cut: Behind the Curtains of Sponsorship Steven Endicott, Shaw Festival Shari Willerton, Shaw Festival |
| 10:00 AM - 10:45 AM | Strategy Workshop | Sponsorship Reality: Cut to the Core of Sponsorship Scott Thompson, Labatt Breweries of Canada |
| 10:45 AM - 11:00 AM | Break | |
| 11:00 AM - 11:45 AM | Strategy Workshop | The Final Cut: Behind the Curtains of Sponsorship Steven Endicott, Shaw Festival Shari Willerton, Shaw Festival |
| 11:00 AM - 11:45 AM | Keynote | Lessons From Beer: The Era of Discovery Marketing Michael Browne, Lighthouse Consultants |
| 11:00 AM - 11:45 AM | Strategy Workshop | Around the Bend: A Look at What's Ahead in Digital Media Mark Stewart, TrojanOne |
| 11:45 AM - 1:00 PM | Lunch | |
| 12:30 PM - 1:00 PM | Keynote Lunch | Giving Where You Live: A Best-in-Class Look at Corporate Social Responsibility Steve Podborski, TELUS |
| 1:00 PM - 1:45 PM | Strategy Workshop | From Rookie to All-Star: Achieving ROI from Athlete Sponsorships Colin A. Campbell, NHLPA Chris Armstrong, Wasserman Media Group Rick Burton, Syracuse University |
| 1:00 PM - 1:45 PM | Strategy Workshop | Colouring Outside the Lines: Rediscovering the Value of Creativity Chuck Phillips and Kyle Romaniuk, Cocoon Branding |
| 1:00 PM - 1:45 PM | ROI Session | From Start to Finish: Strategic Approaches to Sponsorship ROI David Corelli, TrojanOne |
| 1:45 PM - 2:00 PM | Break | |
| 2:00 PM - 2:45 PM | Strategy Workshop | Selling Fundamentals: How to Retain Control of the Selling Process Greg Wood, T1 Partnership Marketing |
| 2:00 PM - 2:45 PM | Strategy Workshop | Building a Brand: Identifying Your Brand's DNA Andy Shibata, RBC |
| 2:00 PM - 2:45 PM | Case Study | Rallying a Community: How Dundas Won Kraft Hockeyville Barry Forth, “Gotta Be Dundas” Hockeyville Leader |
| 2:45 PM - 3:00 PM | Break | |
| 3:00 PM - 3:45 PM | Keynote | Movember: Changing the World One Moustache at a Time Adam Garone, Movember |
| 3:45 PM - 4:00 PM | Announcement | Finish Line and 2012 Announcement Mark Harrison, TrojanOne |
| 4:00 PM - 6:30 PM | Networking Event | IMI International "Happy Hour" |
| Sunday, June 12, 2011 | ||
| 8:00 AM - 8:30 AM | Transportation | From Delta Centre-Ville to Circuit Gilles-Villeneuve |
| 8:30 AM - 10:00 AM | Light Breakfast | |
| 10:00 AM - 10:15 AM | Inside the Grand Prix | F1 101: The Inside Track on Formula 1 Racing Russ Bond, Inside Track Motorsport News |
| 10:15 AM - 12:00 PM | Inside the Grand Prix | Inside the Grand Prix Delegates will be guided around the in-field of Circuit Gilles-Villeneuve by Octane Management representatives, giving them an inside look into what it takes to crack the activation line-up of Canada's largest three-day event. Three groups will leave the Canadian Sponsorship Forum's private suite in 15-minute intervals, exploring activations from: Budweiser, Mattel, Mercedes-Benz. |
| 10:15 AM - 12:00 PM | Budweiser As the official beer sponsor of the 2011 F1 Grand Prix du Canada, delegates will tour the Budweiser Zone and concert stage, giving them a backstage look at the magnitude of this event. | |
| 10:15 AM - 12:00 PM | Mattel Delegates will be taken on a VIP tour through the Hot Wheels Garage and be given a better understanding of what it takes to produce life-size Hot Wheels cars | |
| 10:15 AM - 12:00 PM | Mercedes-Benz The final lap of our on-site activation tour will bring delegates to the official auto sponsor of the 2011 F1 Grand Prix du Canada to see what the best-in-class puts forth at an event of this size. | |
| 11:30 AM - 1:00 PM | Lunch Reception and Cocktails | |
| 1:00 PM - 2:30 PM | Race | Final F1 Grand Prix du Canada 2011 Race |
| 2:30 PM - 3:30 PM | Networking Event | Delegates will enjoy cocktails while celebrating the trophy win and cementing their new working relationships |
| 3:30 PM - 6:30 PM | Transportation | From Circuit Gilles-Villeneuve to either the Delta Centre-Ville or the Montréal Pierre Elliott Trudeau Airport |
