For sponsors, sponsees and agencies, the forecast for the upcoming year was that most see a glass half full scenario, with 35.9 per cent of sponsors expecting to spend more, 58.8 per cent of sponsees expecting more revenue and 70.3 per cent of agencies expecting more billing.
While 48.4 per cent of sponsors plan on similar spending to last year, 32.5 per cent of sponsees expect similar revenue and 8.1 per cent of agencies expect similar billing.
Agencies had the most reserved expectations, with 21.6 per cent predicting less billings, whereas 15.6 per cent of sponsors plan to spend less and only 8.8 per cent of sponsees projected less revenue.
The 2012 Canadian Sponsorship Landscape Study results will be presented at the 8th annual Canadian Sponsorship Forum, July 25-27, at Le Westin Montréal. For more information, or to register now, click here or contact us at 1-888-400-2228 or by email to firstname.lastname@example.org.
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