Nancy Marcus is one of Canada’s most recognized marketing professionals in the consumer packaged goods industry. An award-winning influencer for over 35 years, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability.
Since Nancy joined KPLP in 2001, she has revolutionized marketing innovation within the company by launching more than 2 dozen new products/portfolio extensions; unique portfolio segmentations; product quality enhancements; award-winning campaigns; and a long-term, integrated partnership with the Canadian Breast Cancer Foundation.
Named one of Canada’s Top Marketers for turning the Tissue category “on its head”, Nancy and her team have collected over 80 national and internationally recognized awards for Kruger’s innovative marketing approach and its leadership position as an integrated internationally recognized company with impressive business results.
Nancy has over 30 years experience in Domestic and International Consumer Marketing and Sales. She is a member of the Kruger Executive Leadership Team, Past Chair and annual best practice evaluator for the Cassies, and Treasurer on the Board of Directors with the Advertising Standards Council.