To show their support for the 2012 Bell Let’s Talk campaign, a range of Canadian corporations will be offering a variety of platforms in order to showcase the Let’s Talk message, which advocates for an open dialogue about often-stigmatized mental health issues. The support comes in time for Bell Let’s Talk Day, taking place on February 8.
The Let’s Talk program – a five-year, $50 million undertaking by Bell – incorporates a major promotional and educational campaign on a national level. The list of companies providing assistance for the program’s messaging totals over 160, some of which include Astral Media, Canadian Olympic Committee, National Post/Postmedia Network, CBC, National Hockey League, and Maple Leaf Sports and Entertainment.
These companies will be dedicating resources and platforms in order to drive conversation about mental health, including newspaper, radio, TV, out-of-home and online advertising, rink boards at major sports arenas, promotional events, and editorial coverage.
“The Bell Let’s Talk team sincerely thanks the range of companies that have stepped up to make a real difference in mental health,” said Clara Hughes, Canadian Olympian and national spokesperson for Bell Let’s Talk. “Competitors joining together to build understanding and drive action in Canadian mental health sends an incredibly positive message to all those struggling with mental illness: Everyone is invited to join the conversation about mental health!”
With Bell Let’s Talk Day set to launch on February 8, Bell plans to donate 5 cents for every text message sent and every long distance phone call made that day by Bell and Bell Alliant customers, to programs dedicated to mental health.
