Marc KielburgerEntrepreneur Marc Kielburger, co-founder of international charity Free The Children and co-founder and co-CEO of Me to We, will headline the roster of speakers at this year’s Canadian Sponsorship Forum being held July 25-27 in Montréal, QC.

As a headliner at the 2012 Canadian Sponsorship Forum, Kielburger will share the vision and passion that spawned the movement, and how We Day has become a highly tangible, scalable and cause-agnostic platform for this generation of active global citizens. Speaking to marketing and sponsorship leaders and colleagues from across Canada, Kielburger will share best practices and market insights on how brands can effectively reach this youth demographic, specifically through brand engagement and the effective use of social media.

“We’re delighted to have Marc as a headliner at this year’s Canadian Sponsorship Forum,” said Forum chair and founder Mark Harrison. “I know Marc’s vision, insights and entrepreneurial savvy will inspire passion and affirmative action for non-profits, brands and agencies alike.”

Marc Kielburger, along with his brother Craig, had a vision and a simple passion: to empower young people. They wondered what could be achieved if young people around the world were empowered to become agents of change, both locally and globally. The possibilities, they realized, are limitless, so in 2007 the Kielburger brothers started We Day, Free The Children’s signature youth empowerment event, as a small student happening held in the Ricoh Coliseum. And happen it did.

Today, the vision and the passion the Kielburgers had for starting We Day has inspired young people across Canada. Free The Children is now the world’s largest network of children helping children through education. We Day is truly becoming the global movement of our time, and hopes to be exported internationally, further empowering youth to take leadership roles in creating their futures and the future of the world.

“It’s an honour for Marc to have the opportunity to speak at the Canadian Sponsorship Forum and address colleagues and some of the best minds in sponsorship marketing,” said Marianne Woods, director of speaking engagements, Me to We. “The We Day story is compelling because it is about the triumph of the human spirit and the possibilities inherent when individuals come together to champion the cause.”

About Marc Kielburger
In addition to being the co-founder of Free The Children, Marc is also the co-founder and co-CEO of Me to We, an innovative social enterprise that provides people with better choices for a better world. He has shared the stage with Nobel Peace Laureates, heads of state, rock bands, actors and celebrities, including His Holiness the Dalai Lama, Former President Bill Clinton and Archbishop Desmond Tutu. Graduating magna cum laude from Harvard University, with a degree in international relations, Marc also won a coveted Rhodes Scholarship and went on to complete a law degree at Oxford University. He has also received six honorary doctorate degrees for his work in education and human rights. Marc is a syndicated columnist and New York Times bestselling author who has written seven books. His latest, released this April, is called Living Me to We: The Guide for Socially Conscious Canadians. The recipient of many honours, including the Order of Canada and selection by the World Economic Forum as one of 250 Young Global Leaders, Marc has been featured on The Oprah Winfrey Show, CNN and BBC.

Contact: Danika Lochhead, PR Specialist, Me to We
E: Danika@metowe.com

About TrojanOne Ltd.
TrojanOne is an Integrated Brand Activation™ agency with services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management and experiential marketing. Through the development of properties and execution of one-of-a-kind events, such as the Canadian Sponsorship Forum, TrojanOne is respected as an industry leader. For more information, visit www.trojanone.com.

Contact: Michelle Conte, Coordinator, Marketing Communications, TrojanOne
P: 416-355-2692 / E: michelle.conte@trojanone.com